The strategic planning matrix a quantitative approach. Background wellknown swot strength, weakness, opportunity and threat analysis and qspm quantitative strategic planning matrix. Selecting alternative strategy using quantitative strategic planning matrix qspm. Pdf selecting alternative strategy using quantitative strategic. Initially developed for strategic planning, the qspm. Selecting alternative strategy using quantitatie strategic planning matrix qspm astien setianingrum department of industrial. The quantitative strategic planning matrix qspm was performed on each of the identified strategies with the purpose of determining their attractiveness based on their swot factors. First introduced in a long range planning 3, the qspm has become widely used among strategic management professors and students for two decades. This article introduces a new strategy formulation analytical tool called the quantitative strategic planning matrix. Pdf an improvement of quantitative strategic planning matrix. Pdf the quantitative strategic planning matrix qspm. Quantitative strategic planning matrix strategic management. Pdf selecting alternative strategy using quantitative.
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